from NT – Beauty Marketing di luglio 2011

Also available in the pdf version

 

Issue no. 78 July/August 2011, the beauty marketing magazine

TEAM GAME

The aesthetic surgeon’s advice to effectively treat the face of mature clients.

After discussing the options of a partnership between Aesthetic Surgeon and beautician to benefit younger clients, Stefanos Vourtsis, specialist in Reconstructive Plastic Surgery and Cosmetic Surgery, analyses the topic for a more mature audience. “Starting from the age of 45”, says the doctor, “we begin noticing a great difference among people who, over the previous years, have remained fit with a healthy lifestyle and targeted interventions performed in Beauty Shops or medical practices and those who, conversely, have never done anything to control the effects of ageing”.  Simple skin toning cosmetic treatments might suffice in the first case to benefit the skin of face and neck. “Skin ageing manifests with a loss of volume, tissue laxity and roughness”, continues the doctor, “events that are generally present in all people aged over 45, and which are very evident when personal wellbeing has not been constantly ensured over the years. In such cases, it is clear that every type of surgery, both aesthetic medicine and maintenance in Beauty Salons, must be very intensive”.

DEDICATED FACIAL TREATMENTS

The surgeon stresses the fact that, in the most ‘serious’ situations, good results can only be achieved with targeted treatments studied to restore a healthy and youthful appearance of the face. Surgical interventions are required for the body, especially when it is quite neglected. Among favourite procedures for mature clients, Dr. Vourtsis mentions mini facelift, touching up eyelids and/or ablative laser sessions, among which the one that uses fractionated CO2 is highly effective.

“Depending on the individual case, both doctor and beautician must assess together the path to be followed to restore brightness and compactness to a face that shows considerable signs of ageing. After a plan has been defined, the postoperative phase in the Beauty Shop becomes essential. After a first cycle of calming and soothing facial massages (many are especially indicated after laser sessions), when the epidermis has recovered, at the end of the early postoperative phase, the beautician may perform various types of treatments, as required. Among these we must mention deep peeling, the application of masks with elasticising and toning substances, manual plumping procedures, etc.”.

The final advice for beauticians is to ‘stop’ applying cosmetics (moisturisers, nutrients and so on) during treatments in order to allow the epidermis that is not very young anymore to recover a correct degree of moisturisation. Indeed, to maintain the results obtained with surgery, they must use products in doses that are ‘almost double’ the amount generally used by beauticians for younger clients.